What kind of Chinese brands do we need? What is the definition of "brand"?

Brand is not only an intangible asset with economic value and difference, but also a standard or rule.

A good brand can often bring a premium to the enterprise and add value to the product. That is why companies are keen to build brands. In recent years, with the development and expansion of China's abrasive and abrasive industry, conquering the domestic market is no longer enough to meet the enterprise's ambition, so the foreign market has become the place where China's abrasive enterprises can play a big role. Such as abrasive group go abroad to participate in increased frequency, actively set up foreign trade team, set up branches abroad or simply set up factories abroad and so on. It is worth noting that our enterprise has shifted the focus of "going global" from "expanding sales" to "creating brands".

What kind of "Chinese brand" do we need?

When it comes to Chinese brands, you have to talk about huawei. A political change in the United States made us nervous about huawei, but huawei was able to lay out plan 2 in advance and did not forget the importance of continuous research and development because of its early enthusiasm.

The mobile phone industry is more competitive than abrasive tools, but even so, huawei still stands out.

We often say that enterprises should have a sense of national mission. Even in the stage of imitation, enterprises should not forget the importance of research and development, which is the guarantee for the sustainable development of enterprises. When an enterprise is proud of the patents it applies for and the growth in sales, it must not forget the true meaning of building a brand.

In the past, the newly unified Germany after the franco-prussian war, Japan after the second world war, and Korea during the miracle on the han river all produced the equivalent of cheap and inferior products. Now, many brands of these countries have become international best-selling brands, and even led to the rise of the whole nation.

Today, huawei's 5G technology offers a lifestyle update similar to the three-screen revolution brought by blackberry and apple a decade ago.It takes humanity's belief in "information everywhere" a step further. I hope that our mill can also be like huawei, with independent research and development capabilities, not under the control of others, even if the crisis comes, can still produce by the world's praise of the "China abrasive brand".